I was half way to the workshop when I realized !DOH! I forgot my camera. So I stole this image off of Justin & Mary's website.

Yesterday I attended the Spread the Love Workshop put on by Justin & Mary Marantz -- two very talented photographers & small business owners from Connecticut. I've known these two for a couple years mostly just through social media and seeing each other briefly at conferences. At Pictage PartnerCon in November their talk overlapped with mine so I wasn't able to hear them speak. So I was excited to spend 5 hours with them yesterday. They did an amazing job and I came away with pages of notes and ideas.

One of the very best things you can do when you come home from a workshop or conference where you took in gobs of information is to go through your notes and write down a list of specific goals or action points that you want to implement. If you don't do this you will have the best intentions to eventually read through your notes again but the craziness of life will take over and you won't actually end up making any changes.

So here's my list of goals after the Spread the Love Workshop:

1. Finish listening to The E-Myth Revisited on audio tape. (For some reason I got part way through & quit and the CDs are still in my car's glove box.)

2. Write out my ideal client profile.

3. Read Lovemarks: the Future Beyond Brands

4. Think through & implement client experience gifts: New client gift, after booking gift, date night kit, wedding gift & 1st Christmas gift.

5. Improve gift packaging: boxes, custom boutique bags, logo embosser & custom tissue paper

6. Bring my personality out even more on my website/blog. List stuff I love & 5 things that define me.

7. Give each vendor I work with a packet of postcards for their use with my favorite photo of their work on it.

8. Start a blog comment contest program for all my engagement shoots & weddings.

9. Think through using a contact form on my website to gather more initial client info.

10. Develop a spreadsheet to forecast which months $ is coming in so I know where the gaps might be.

11. Give a certain book to a certain friend (details not included here because it's top secret.)

12. Figure out if I want to do another 101 in 1001 goals list or another goal writing format.

13. Purchase and play with Totally Rad Actions

That's it! Justin & Mary said that only 4% of Americans write down their goals. And people who write down their goals make 9 times more money over the course of their lifetimes than those who don't. I'm guessing that's because people who write down their goals actually accomplish 9 times as much over the course of their lives than those who don't. And the money is just a side effect of productivity.

The Spread the Love Tour is continuing up the West Coast right now and will also be in UT, CO, KS, Chicago & Maine before the Spring is done. If you'd like to sign up you can do so here!
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