40. Improve the packaging of my products
It's been FOREVER since I've checked off something on my 101 in 1001 list. What a slacker! I'm supposed to be done with the list in November of this year but it's not looking good. So instead of beating myself up and feeling like a TOTAL loser, this is what I tell myself (yes, more positive self-talk like the last post): When I started over two years ago I decided I wouldn't live and die by the list and feel like a complete failure if I didn't check off every single goal in the time allotted. The idea behind writing down my goals in this fashion was to hopefully accomplish more than I would if I never wrote them down in the first place. And my list has been a huge motivator for me. I HAVE accomplished more than I would have without it. So there. Not a loser after all.
Packaging is SO important. It tells you something about what is inside. What its value is. What its quality is like. Packaging alone has made me, on a number of occasions decide I MUST have it's contents. Every time I go in the Fossil store I want one of their watches just so I can pick a tin to put it in. I don't even wear a watch. Packaging can also push you to believe that what you bought was a great value. Take the Apple store as an example. Great product. They have A LOT of my money. They're not known for being inexpensive. Yet when you see your new 17" macbook pro being brought out in it's beautiful box, all of your buyer's remorse is instantly allayed.
Improving the packaging of my products has been a long-term goal of mine. And even though I'm checking it off here, it will probably end up on my next list of goals as well. It's something I can definitely continue to improve on.
Initially I thought I would go big and get some custom boxes made using my branding. And I may still do that at some point in the future. Instead I decided to make an intermediary step which involves stickers, ribbon and personalized note cards. Packaging is seriously expensive and I also like this route because it's more earth-friendly. Instead of repackaging our albums in new boxes, we're using the perfectly good boxes sent to us from the album companies and adding our own twist:
It's been FOREVER since I've checked off something on my 101 in 1001 list. What a slacker! I'm supposed to be done with the list in November of this year but it's not looking good. So instead of beating myself up and feeling like a TOTAL loser, this is what I tell myself (yes, more positive self-talk like the last post): When I started over two years ago I decided I wouldn't live and die by the list and feel like a complete failure if I didn't check off every single goal in the time allotted. The idea behind writing down my goals in this fashion was to hopefully accomplish more than I would if I never wrote them down in the first place. And my list has been a huge motivator for me. I HAVE accomplished more than I would have without it. So there. Not a loser after all.
Packaging is SO important. It tells you something about what is inside. What its value is. What its quality is like. Packaging alone has made me, on a number of occasions decide I MUST have it's contents. Every time I go in the Fossil store I want one of their watches just so I can pick a tin to put it in. I don't even wear a watch. Packaging can also push you to believe that what you bought was a great value. Take the Apple store as an example. Great product. They have A LOT of my money. They're not known for being inexpensive. Yet when you see your new 17" macbook pro being brought out in it's beautiful box, all of your buyer's remorse is instantly allayed.
Improving the packaging of my products has been a long-term goal of mine. And even though I'm checking it off here, it will probably end up on my next list of goals as well. It's something I can definitely continue to improve on.
Initially I thought I would go big and get some custom boxes made using my branding. And I may still do that at some point in the future. Instead I decided to make an intermediary step which involves stickers, ribbon and personalized note cards. Packaging is seriously expensive and I also like this route because it's more earth-friendly. Instead of repackaging our albums in new boxes, we're using the perfectly good boxes sent to us from the album companies and adding our own twist:
Clients are excited when they receive their wedding photography products from us. But hopefully seeing them wrapped up so beautifully reminds them even more how happy they were to have selected Melissa Jill Photography.
Each package that goes out from our studio also includes a hand-written note which adds a personal touch:
Each package that goes out from our studio also includes a hand-written note which adds a personal touch:
So excited to check this one off the list!
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