Melissa Jill
Next week I'm heading to Vegas for WPPI - the largest convention and trade show in the world for professional photographers. I believe this will be my 9th trip to WPPI and I have found it to be overwhelming, helpful, and business-changing all at once.

I will be speaking on Wednesday, February 8th, from 4:00-5:30pm on A Fresh Perspective on Marketing.

Do you feel like you are writing blog post after blog post and content for social media only to send them out into an abyss while you hope that they magically produce clients for you? What if there is a way that offers assurance that your time is well-spent on these marketing endeavors? What if you could build profit that is sustainable by creating a blog and social media content system that exponentially maximizes impact with those clients you most want to attract? During my presentation I will be sharing the mind-blowing strategy I have adopted to do just that. I will lay out a road map with practical steps for how you can start using today’s tools to be more strategic and effective with your marketing efforts and build a profitable business that is sustainable for years to come. I would love to see you there and I hope you stop by and say hi afterwards if you attend! To reserve your spot, click here!

I will also be at the ShootDotEdit booth on Wednesday the 8th from 11am-noon, so feel free to stop by to chat with me then as well!

And if it's your first time going to WPPI, here are some tips I've learned over the years:

1. Pace yourself. It's overwhelming. There's SO much to do and so many choices. You can't possibly do it all. Pick your speakers wisely and then prioritize the trade show and networking. To me those are the strong points of WPPI.

2. Go into the trade show with goals in mind. What are your goals for this year? To start offering albums? Go in and make a bee-line for the album company booths. Make a few goals and stick to them.

3. Quality over quantity. With 10,000 photographers in attendance, networking can be overwhelming. Instead of trying to meet as many people as possible and attend all the parties, try to invest in a few key relationships. Meeting new people is great but developing quality relationships is better.

4. If you are staying with roommates, bring earplugs. Snoring is guaranteed.

----------> AND ShootDotEdit put together an AMAZING Show Guide with helpful info on speakers, parties & trade show vendors to check out. Download it here for free and it will help you plan and make the most out of your conference experience!
ShootDotEdit WPPI 2017 Show Guide
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