When I first started my business, I met with clients and when it came time to talk about pricing, I handed them a full-color print out of my package info on nice sturdy card stock. It worked. It was a decent, although minimal, presentation. A few years back I was inspired by my friends Justin & Mary Marantz to fancy it up a bit and present my potential clients with something more robust. My new client kit was born:
My new client kit is a gift I give to potential clients when they meet with me. Every potential client that I meet with in person gets one before they even decide if they want to book. For me, my new client kit is an added "extra" built into my workflow to help set the tone for the type of experience my clients can expect if they choose to hire me. It's a great tool to help your potential clients FEEL the love and be over-the-top thrilled that they hired YOU above any other photographer they could have chosen.

The grey box is a document box I found at The Container Store. A white ribbon is used to make it pretty and give it that "this-is-a-special-gift" look. When opened, the contents are wrapped in white tissue paper secured by a sticker with the clients' names on it - an added personal touch.

Inside are the goodies. Lots of handy info: my packages, tips for getting your best wedding images, a list of recommended wedding planners along with my top 10 reasons to hire a planner, and my favorite vendor list. All of these documents were created in Photoshop with lots of pretty photos and printed on a heavy card stock. We secured groups of pages with fun star shaped paper clips for some added whimsy.
Also included as a "just because" gift to the couple are two wedding magazines - a national magazine and a local magazine - preferably one in which I am currently featured :).
I like to include helpful planning information in the kit in order to communicate to couples that they are not alone -- that I am here to help. I also like to throw in the "just because" gifts to bless them. Again, my hope in giving potential clients this kit is that it will lay some groundwork for what kind of experience they can expect if they choose to hire me as their photographer.

After they open it during our meeting, we talk through the package information to make sure all of their questions are answered, and I also talk through a few of my tips that relate to planning out the timing of their wedding. I like to do this early on, before their timeline is set in stone, so that they are well educated on the impact their chosen timeline will have on their photography -- and even more importantly -- on their enjoyment of their day.

One of my favorite moments in each client meeting is handing this new client kit to the bride. I love the look on her face and the unanticipated excitement she shows as she unties the ribbon and opens the tissue. SO fun!

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My new client kit -- a favorite tool for wowing potential clients
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